Teen Hits Paydirt With myYearbook.com
Catherine Cook is 17 years old, and runs a business that brought in millions in sales in its first year. The Montgomery (N.J.) High School senior founded myYearbook.com in 2005 with her brothers Dave and Geoff Cook. Her inspiration came during spring break as she flipped through a paper yearbook. This should be online, she thought.
“My generation grew up with being online all the time. I had a screen name by sixth grade,” said Cook, who is an A student. She dreamed of an interactive Web site that would be as relished as the signature page of a yearbook and be a lot more fun.
Since myYearbook.com’s promise is to never charge its members, her company makes its money through advertising. It attracts companies trying to sell music, movies and ringtones to her teenage audience. It now boasts sales in the millions.
Photo by Mel Evans.
Andrew on January 8th, 2007 10:30 pm
Absolutely incredible and incredibly impressive at the same time. I noticed that she’s had over 2400 new users to the site in the last 24 hours. Thanks for point this out.
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