Archive for January 9th, 2007
Globe and Mail: Not that long ago, Cindy Goble could barely send an e-mail. Today, she spends a good part of her day peddling perfume and beauty products on the Internet, as the owner of web-based retailer Beautymark Corp. Goble’s online career started in early 2004. She’d spent the past 10 years as a stay-at-home [...]
Clever Marketers Infiltrate Video Web Sites
Inc.com: MerlynDHZ shot a digital video of himself and his buddies flying down ramps, gliding across railings, and doing other skateboard-like stunts in their Heelys, sneakers with retractable wheels hidden in the soles. The next day, he uploaded the clip onto the video-sharing Web site YouTube. Within a month, more than 2,000 people had viewed [...]
Big Idea Winner Scoops Up £10,000
VodafoneSmallBusiness.co.uk: Karl Dorn is a plasterer by day and inventor by night. His winning idea, The Standby Plug, won Vodafone’s online competition ‘What’s your Big Idea?’. Dorn invented a plug that can be fitted to any appliance with a standby mode–TVs, washing machines, videos, DVDs etc. When the appliance goes into standby, his Standby Plug [...]
Gene Fairbrother at BusinessWeek.com: Generally, any sale should include a written statement to protect the interests of your business. In retail sales, even the wording on a sales receipt is important. In service-oriented businesses, customers should understand exactly what they’ll receive and at what cost. Each sales order or contract should include: 1. A clear [...]
Want to Close the Deal? Try Chatting Up Customers
Inc.com: E-commerce businesses, like their brick-and-mortar counterparts, face the challenge of converting browsers into buyers. But because the Web does not allow for face-to-face interaction, it has historically been much harder for an e-retailer to offer the same level of service that customers can find when they walk into a store. A new Web-based service, [...]
