Tapping Into The Mommy Market
When the new Stroller Strides exercise class for moms debuted at Davie Park on Wednesday, Meaghan Hinckley was right there.
She wanted to meet other mothers, get out of the house and learn a new workout. And she wanted to enjoy what other exercise programs don’t offer: a chance to keep baby Braeden by her side. Nestled in his stroller, the 3-month-old even became a part of her workout, as Hinckley held onto the stroller handle during lunges and pushed her child while power walking.
“You’re able to exercise with your child, and that’s important,” Hinckley said.
The new class is a part of a burgeoning effort in south Mecklenburg to appeal to moms for both their bucks and brainpower.
Throughout the region, women are signing up for Mom Corps, a national effort in Charlotte and other cities to match stay-at-home moms with temporary work in their professional fields.
After moms, even stay-at-home dads and grandparents, join Mom Corps for free, they’re eligible for paid, temporary work in various fields. That includes accounting, marketing and the nonprofit sector.
“Moms are looking for something to interact with their children,” said Candace Khashman, owner of Peek-A-Boo Couture, about her plan to add yoga. “It’s soothing, it’s calming, and they’re not into watching television.”
Photo by StrollerStrides.
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