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Broadcast News Goes Human-Free

The Wall Street Journal:

As network news programs continue to struggle, the creators of one news show are trying a new strategy — replacing the producer, the editor and even the news anchor with a computer.

The online show, called “News at Seven,” uses an automated computer program to comb online news outlets for major stories of the day and to pair them with video and still photos culled from sites like Google Images and YouTube. The newscast is delivered by an avatar — a digital representation of a person.

In the coming months, users will be able to enter their preferences to create a customized personal newscast based on topics that interest them, with an avatar and background of their choice.

Photo by News at Seven.

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