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Cheerios, An Invention That Almost Didn’t Happen
It’s a staple of the American breakfast table — Cheerios.
The cereal was developed at General Mills by Lester Borchardt who was Vice President and Director of Research.
Cheerios, originally called Cheerioats, were invented back in 1941, but almost didn’t happen.
Borchardt and his team were working on the machine to puff cereal, like Cheerios, but his boss wanted them to stop the project. Les insisted they go on, and two months later, Cheerios was born.
He worked at General Mills for more than 35 years and his daughter said he ate Cheerios just about every morning of his life.
Maybe Cheerios are good for you, Borchardt died Sunday at the ripe old age of 99.
Photo by Star Tribune.
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