5 Marketing Tools for Home-Based Businesses
Because a home-based business doesn’t have a storefront for passers-by to notice and no opportunity to generate walk-in business, home-based businesses need marketing other types of businesses, not less.
Not marketing your home-based business will almost certainly doom it to failure.
1. Direct mail. still a cost-effective way to advertise in many industries.
2. Voicemail. Even the outgoing message on your answering machine or voicemail system can help promote your business when utilized correctly.
3. Press releases. The only thing better than cheap publicity is free publicity, and well-timed, professional press releases can result in just that.
4. Referrals. Referrals are probably the single best way to find new customers. If you do something well, chances are people are going to talk about it.
5. Radio interviews. If you can speak knowledgably about your product or service and tie it in well with current events, radio interviews are a great way to reach a wide audience and improve your customer base.
Photo by costak.
sunny on January 28th, 2007 11:12 pm
Hello Rich, this is my second time leaving a comment on your blogs.I like your idea on homebased business. Could you agree me to translate the article above and release on our website? I am looking forward to your reply!
Best wishes!
Tom At The Home Business Archive on May 7th, 2008 3:57 pm
More and more people are looking into becoming entrepreneurs. As you say, without marketing there is no chance of making it.
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