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eBay & Google Team Up Internationally
eBay and Google are beginning to work together as part of an online advertising agreement the two entered into last August. The multi-year agreement makes Google the exclusive text-based advertising service for eBay outside the United States that also involves “click-to-call” advertising functionality.
Visitors to some non-US eBay sites, including in Canada and the UK, will start to see Google text ads on “null search results,” which occur when no relevant eBay listings appear in response to a search query.
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