Baguette Express Aims High

Scotman:

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A SCOTTISH sandwich shop chain which has been steadily building its presence north of the Border plans to take on industry big shots such as Greggs and Subway as it targets a UK-wide rollout.

Baguette Express was founded in 1999 before being acquired by East Lothian-based brothers Robin and Billy Stenhouse four years ago. Next month will mark the opening of its tenth branch in Scotland, where until now it has focused on the east coast, launching shops in Edinburgh, the Borders and East Lothian.

The new Bathgate outlet will trigger a push beyond the firm’s traditional heartland as the trend for healthier eating grips Central Belt towns perhaps more readily associated with greasy pies and chips.

Baguette Express’s distinctive lime green facade is set to appear in Kirkcaldy and Coatbridge before the end of April, while a foray over the Border is planned for the summer.

Director Robin Stenhouse said the business, which is currently generating turnover of “well over £1 million”, would be moving up a gear after the successful launch of its franchising model. Industry research shows the UK sandwich market is worth more than £3.5 billion annually.

Franchisees need to invest around £45,000 in the initial licence fee, store fit-out and till systems, with Baguette Express providing training and ongoing support.


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