Pizza Market Place:

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Pizza Hut will launch a new interactive TV ad campaign using hidden text codes viewers can enter into and send from their cell phones to win prizes.

According to a news release, the new campaign is called the “Cheesy Huntâ€? and will start Feb. 4, Super Bowl Sunday. It will support the return of Cheesy Bites Pizza.

All Cheesy Bites commercials running from Feb. 4 to March 24 will feature a hidden code within them. Viewers who spot them will be encouraged to send the codes to THEHUT (843488) for a chance to win a variety of prizes.

Over the course of the seven-week campaign, the codes will become more challenging to find. Each person who texts the correct code will be entered for a chance to win several sweepstakes prizes. Participants also can elect to receive offers valid at a local participating Pizza Hut restaurant.

Prizes offered include one grand prize of $30,000 (which may be used to purchase a car), five first-prize entertainment packages (gift cards valued at $4,000 each), 20 second-prize “Pizza For a Yearâ€? gift cards totaling $400 each, and 500 third-prize music download certificates worth $5 each.

Originally posted by Dane Carlson on February 1, 2007 in Franchise Site.

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