Pizza Hut will launch a new interactive TV ad campaign using hidden text codes viewers can enter into and send from their cell phones to win prizes.
According to a news release, the new campaign is called the Ã¢Â€ÂœCheesy HuntÃ¢Â€? and will start Feb. 4, Super Bowl Sunday. It will support the return of Cheesy Bites Pizza.
All Cheesy Bites commercials running from Feb. 4 to March 24 will feature a hidden code within them. Viewers who spot them will be encouraged to send the codes to THEHUT (843488) for a chance to win a variety of prizes.
Over the course of the seven-week campaign, the codes will become more challenging to find. Each person who texts the correct code will be entered for a chance to win several sweepstakes prizes. Participants also can elect to receive offers valid at a local participating Pizza Hut restaurant.
Prizes offered include one grand prize of $30,000 (which may be used to purchase a car), five first-prize entertainment packages (gift cards valued at $4,000 each), 20 second-prize Ã¢Â€ÂœPizza For a YearÃ¢Â€? gift cards totaling $400 each, and 500 third-prize music download certificates worth $5 each.
Make money building websites for small businesses with our private label website builder
Millions of people retire in poverty - but it doesnt have to be this way!
Be a part of the number one growth industry while securing your future with residual income.
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.