Catalog Success Magazine has a very interesting article on how to maximize your paid search marketing this year.
Pay per click has become an important source of traffic and sales for online marketers; hence it is essential to get the best return from this advertising medium.
1. Invest in Google.
2. Grow your term list.
3. Make your landing pages relevant.
4. Split out branded from non branded terms.
5. Use strong bid management technology.
6. Track paid search into your call center.
For six more, go here.
Photo by Scyza.
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