Questions Answered on eBay Affiliate Marketing
Since eBay established its affiliate marketing program in 2001, its network has grown to 50,000 affiliates worldwide, with eBay employees dedicated to managing specific geographic regions and paying out millions a month in rewards for driving eBay sales.
Recently, ClickZ sat down with Lily Shen, senior manager of the program, to discuss its inner workings and the company’s plans to drive affiliate sales via phones and even television.
Q. What’s the standard profile of an eBay affiliate?
A. It really runs the gamut. We have portals like EarthLink, and one man shops [that] develop application tools or widgets solely focused on driving traffic back to eBay. We have folks who are e-mail affiliates. We have folks that do just paid search; they are bidding on keywords on the major search engines or some of the tier-two search engines, driving traffic back to eBay. We have content sites — thousands on thousands of sites across various categories and keywords.
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