Six Tips For Selling Specialty Foods Online
1. Design a secure Web space for online shoppers. Consult with an expert who builds such Websites for businesses.
2. Know your product and your customer. Determine what you will sell and where. Will you serve both a domestic and an international clientele? What kind of volume do you expect? What can you handle?
3. Research shipping companies that handle perishable items. Compare rates and services that can be tailored to your needs. For example, UPS offers tools that can be integrated into a company’s Website to give customers a seamless shopping experience.
4. Make sure your product is packaged properly. Consult with the carrier of your choice on how to keep your food fresh through the delivery process.
5. Consider return options. This process should be as simple as the ordering process. Try using pre-printed return labels.
6. Gauge your success. Little Pie Co. includes a customer survey card with each delivery. Clients who return the card receive a discount on a future purchase, and the company finds out how well it’s serving its customers.
Photo by Jive Turkey.
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