News for the middle-aged, music videos for young adults. Those are two of the main findings of a new study conducted by InsightExpress on behalf of Advertising.com regarding online video viewing habits.
According to the study of 500 adults ages 18 and older, nearly half of streaming video users were likely to watch news clips or music videos (48.6% and 47.4%, respectively). About a third (32.6%) of the respondents were likely to watch streaming music videos.
David Hallerman, author of eMarketer’s recent Internet Video Audience Report, notes that “while Internet video, and the audience for it, is clearly at a primitive stage, it is equally clear that with 107.7 million viewers this year and more than 150 million by early 2010, a huge audience will be available — and it is up to advertisers and content providers to seize the opportunity by creating ever more effective ways to get in touch.”
Graph by eMarketer.com.
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