eBay Continues Yahoo Ads to Boost Buyer Activity
EBay is ratcheting up its use of Yahoo search advertising to help boost buyer activity after initial U.S. testing produced positive results, an executive of the auction site said on Tuesday.
The online auctioneer has found few conflicts between these ads and traffic to existing sellers, Chief Financial Officer Bob Swan told investors at a Merrill Lynch investor conference in New York.Video More videoNokia’s CEO says the company is moving to marry its wireless services with the Internet.
Some eBay sellers had feared that incorporating Web ads alongside online auction listings would siphon away customers. Last year, eBay struck deals with Web search ad suppliers Yahoo and Google to use Web search tools to help eBay buyers find products to purchase.
EBay boosting use of Yahoo advertising, starts Google ads – Feb. 13, 2007
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