Niche Biz: Marriage Proposals
Joshua Levs was a reporter who’d had his fill of covering bad news. “Bombings, terrorism, war, Katrina, political divisiveness. They’re important stories, but they do eat away at your soul,” he says.
When he proposed to his wife, Levs put together a magical moment that involved a huge empty theater, a spotlight, music, dress rehearsals, a to-the-minute script, and other key magic ingredients. “It changed my life and my relationship,” he says. “To this day our lives are far better off because of what that day was like.”
After an article on it appeared in People magazine, bachelors started coming to him for help.
Soon, he realized his calling: helping fellow men orchestrate unique marriage proposals and out-of-this-world anniversary moments, capturing those moments as mini-movies, and sharing the stories with the world. Thus, Magic Proposals was born.
In no time, Levs’ unique venture in optimism became a successful enterprise with proven results and a waiting list.
“Doing this is soul-restoring work. It’s about the best in people.” Of course, this begs the question: Has anyone turned down one of these magical proposals? “No,” says Levs.
Levs concedes that someday, a “no” is almost inevitable, but until then, he’s going to keep helping create magical moments for couples. “Love is life’s greatest experience, the reason to live,” says Levs, who, yes, is happily married.
Photo by Magic Proposals.













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