They say “love don’t cost a thing,” but according to these statistics, it most certainly does.
Not only is Valentine’s Day the number one holiday for florists, but it’s also the single biggest sales day for chocolate in the United States.
According to the California Cut Flower Commission, lovebirds are expected to buy 189 million stems of roses this February 14.
Over the last few years, Valentine’s Day has become big business.
This year’s projections from the National Retail Federation’s Valentine’s Day Consumer Intentions and Actions Survey show that about 63 percent of consumers are expected to celebrate the holiday.
Last year, Valentine’s Day spending brought in about $13.7 billion, and this year, loving purchases are expected to increase to about $16.9 billion.
How does this day of love compare to other holidays?
Valentine’s Day maintains its spot at number two in holiday spending, coming in behind the winter holidays, which hold the top spot at $457.4 billion, but ahead of Mother’s Day, which comes in at around $13.8 billion, and Easter, bringing in about $12.63 billion.
The answer tomorrow.
Photo by Alfred Eisenstaedt.
Anca on February 14th, 2007 at 7:57 am
Valentine’s Day has become an important hollyday even outside US. In Romania for example we have a national version of the hollyday (with the same theme - it is called Dragobete). It was not so popular in the past and not many people knew about it. In the last ten years they (the commerciants) started to promote intensively Valentine’s Day and the “thematic” gifts overwhelmed Romanian market immediately. I never understood why Valentine is more special and popular than our national “love” hollyday , but it has definetely caught public’s attention here.
Some facts of Valentine’s Day « Zenka’s on February 15th, 2007 at 7:21 am
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