Trade shows are effective not only because key prospects are all under one roof, but they’re eager to see what you have to offer. Trade show attendees have the interest, need and time to look at your products or services.
Here are a few keys to trade show success:
1. Choose the right show.
2. Develop a promotion plan.
3. Choose promotional materials wisely.
4. Make your booth inviting.
5. Turn browsers into buyers.
6. Follow up promptly.
7. Evaluate the show.
For help finding a trade show, contact your industry association. You can also check the Web site tsnn.com for a list of some bigger shows.
And remember: Drink plenty of water, keep breath mints on hand and wear comfortable shoes.
Photo by signaturegraphix.
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