In his address to small business professionals attending the Small Business Summit 2007 in New York City, Justin Kitch, CEO of Homestead Technologies, a Web-site creation company, called the impact of the Internet a “seismic shift for small business that will only increase over the next five years.”
While playfully entitled “Your Business Is Dead and You Don’t Even Know It,” Kitch’s presentation delivered a hard-to-ignore message. “A Web site is your ticket to get into the game,” said Kitch. “If you don’t have one, you might as well not even name your business.”
According to Kitch, if you don’t have a Web site for your small business:
- Seventy percent of your competitors will have a huge advantage over you.
- You’re missing the chance to be open 24 hours a day, seven days a week — essentially for free.
- You’re losing out on 99.9 percent of the world.
Photo by Homestead Technologies.