Domino’s Pizza To Focus On Business Relationship With Franchisees As Sales Continue To Soar

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Domino’s Pizza plans to focus on franchise management in 2007, as it works on increasing the numbers of stores owned by individual franchisees.

Its efforts so far have increased the ratio from an average of 2.7 stores per franchisee in 2005 to three each in 2006, although this policy saw a decrease in individual franchises from 157 in 2005 to 150 in 2006.

Financially the pizza delivery chain continued to flourish in the full year to 31 December, despite planning issues hampering it in achieving its target of opening 50 new stores, which is missed by four.

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