What the Buzz? is a keyword research tool that will tell you who’s talking about a certain keyword.
By talking, we mean: How often has that keyword been blogged about, and how popular is that keyword within blogs day by day? Has it been tagged in blog posts? What are the exact blog posts that use this keyword? Any social bookmarking going on around this keyword? And how it is trending on Google? You could say it measures the zeitgeist of a keyword (and you would be right).
This is a great tool to use to discover and analyze the buzz about your brand name, a particular product or person or a specific concept - the more specific your keywords, the better.
So, how is this related to SEO? Well, this tool will tell you what keywords are actually being written about or tagged (public bookmarking in social sites).
Some SEO practitioners believe that if you can legitimately incorporate much-buzzed-about keywords and topics into the SEO of your site, this will help raise your site in search engine rankings.
Others point out that there is often a disconnect between the keywords that people are tagging and blogging about and the keywords that people actually use in the searches. BTW, the blog data is obtained from Technorati and the social bookmarks come from del.icio.us.
Photo by MSDesign.
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