Have an idea for an Internet business, but finding it hard to know what your potential customer is thinking about? Try using one of the tools set up to optimize keyword searches.
These search tools are set up to help in Internet marketing by showing what key words are being used most often. Two of the more popular are the Google Keyword Search and the Overture Keyword Selector Tool.
Assume I was setting up an Internet golf equipment store. By typing in keywords like “putter” or “golf balls”, I can find out what brands are getting the most searches on the Internet.
Or I’m thinking about selling laptop cases on the Internet. I see that in the month of December, 1724 searched for laptop cases with the word “pink” in their search, while only 77 included the word purple. That gives me a clue on what color to carry in my inventory.
These tools can help me see the potential size of the market, what brands and related products are most popular in searches, and even what colors and features I should carry.
It is a great tool to first get a feel for how much Internet traffic is possible and to learn more specifically what these potential customers are thinking about.
Photo by Overture.
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