Gwinnett Daily Post:

butterfly.jpgMany would say they hate going to the gym, but Ricki Wilson is in one every day, working hard to help women overcome their distaste for exercise.

Wilson, who owns a Butterfly Life fitness facility in Buford, said she decided to purchase the gym franchise after joining a similar gym when she moved from Washington to Georgia almost 2 years ago. She opened her own club at the end of January. ‘I joined a club when I moved here from Seattle and lost 37 pounds, and I wanted to be able to share that feeling with others,’ she said.

The facility takes a holistic approach to fitness, Wilson said, with 10 pieces of weight-training equipment designed specifically for women as well as nutrition counseling and cardio classes.

The equipment is arranged in a circle around the facility’s small, intimate space, giving women the chance to work all muscle groups in about 30 minutes at the club.

While weight training is heavily emphasized at Butterfly Life, cardio is also encouraged. A mini-trampoline sits between the weight machines for quick shots of cardio between weight lifting, which keeps the heart rate up and the calories burning.

‘All the equipment is designed for women,’ Wilson said. ‘The design is smaller, the padding on the seats is thicker and the seats are adjustable. Each weight plate is about 5 pounds and allows you to progress. Each new member is trained in how to use the equipment so they do not get injured. ‘The purpose is to come in and exercise safely and easily.’

In addition to the 30-minute weight training circuit, fitness DVDs play every half-hour on a flat-screen TV in the back of the gym. The DVDs, produced by the Butterfly Life company, offer yoga, step, Pilates and other fitness classes.

The 30-minute classes begin at 8 a.m. and run on a changing cycle until 6:30 p.m., with a 2-hour break from 12:30 to 2:30 p.m. 50 different classes are offered each week via DVD. More.

Originally posted by Dane Carlson on February 27, 2007 in Franchise Site.


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