Archive for February 28th, 2007
Home Business Wiz: The typical networking event. You come to a luncheon with a pocketful of business cards, then spend time meeting other business people with whom you might strike up a relationship. Too boring. What if, instead of a restaurant, you can meet other business people on the ski slopes? That’s what happens each [...]
How a Funky Ice Cream Truck Can Change Your Business
Smart Biz Blog: Adam Ellis has reinvented the ice cream truck. In doing so, he’s reinvented a street vending business. Boutique flavors, a chandelier on the inside, and a truck that customers can write on, this is the ice cream truck overhauled, inside and out. An awesomely unique truck begs to be explored, and clearly [...]
Mompreneurs 10 Years and Still Going Strong
WebWire: It was just over 10 years ago, in September of 1996, that authors Ellen Parlapiano and Patricia Cobe released their first Mompreneurs book, catapulting work-at-home mothers into the spotlight, and coining the catchy word “mompreneurs� to describe entrepreneurial moms. As work-at-home moms themselves, Parlapiano and Cobe decided to write the book when they couldn’t [...]
Entrepreneur: David Friedberg was 20 years old and living across the road from a bicycle rental shop. Every day that it rained, the bike shop was closed. “It became pretty noticeable,â€? recalls Friedberg. After watching the bicycle rental store owner get rained out day after day, Friedberg started noticing how many other companies–think golf courses [...]
Work.com: Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, “WOM” is a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other “consumer-to-consumer” techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing [...]
