Adam Ellis has reinvented the ice cream truck. In doing so, he's reinvented a street vending business. Boutique flavors, a chandelier on the inside, and a truck that customers can write on, this is the ice cream truck overhauled, inside and out. An awesomely unique truck begs to be explored, and clearly has something different to offer.
How does this relate to your business? You're probably looking at something within your environment that you take for granted. That blends into the background. That has long been forgotten, or no longer useful. Examine your business - your marketplace, and your environment, and ask, what could we reinvent? What could we do differently than anyone else in our business?
Being different allows you to capture the interest of potential customers, retain the love of your evangelists, and stand out in your marketplace. And sometimes it's as simple as reinventing the ordinary things right in front of you.
Here's to the ice cream trucks in your future.
Photo by Coley Porter Bell.