Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, “WOM” is a relatively new phenomenon.
Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other “consumer-to-consumer” techniques all inspire people to recommend your product or service.
Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
It starts with customer satisfaction
A happy customer is a potential advocate and an influencer. An unhappy customer is even more powerful – one survey of “customer rage” found that 85% of unhappy customers share their experiences with others. If you don’t have a good story to tell, there’s nothing pleasant to buzz about.
Give your customers a voice
Make it easy for customers to recommend your product or service. Facilitate communication. Establish user groups, fan clubs, message boards – anything that encourages positive conversation about your business.
Keep it honest
Good word-of-mouth marketing is honest, transparent and real. Stealth marketing, “shilling” and spam tactics are unethical and should be avoided at all costs!
Photo by MSDesign.