Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, “WOM” is a relatively new phenomenon.
Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other “consumer-to-consumer” techniques all inspire people to recommend your product or service.
Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.
It starts with customer satisfaction
A happy customer is a potential advocate and an influencer. An unhappy customer is even more powerful — one survey of “customer rage” found that 85% of unhappy customers share their experiences with others. If you don’t have a good story to tell, there’s nothing pleasant to buzz about.
Give your customers a voice
Make it easy for customers to recommend your product or service. Facilitate communication. Establish user groups, fan clubs, message boards — anything that encourages positive conversation about your business.
Keep it honest
Good word-of-mouth marketing is honest, transparent and real. Stealth marketing, “shilling” and spam tactics are unethical and should be avoided at all costs!
Photo by MSDesign.
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