Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, “WOM” is a relatively new phenomenon.

Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other “consumer-to-consumer” techniques all inspire people to recommend your product or service.

Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, because the message comes from a trusted source.

  • It starts with customer satisfaction

  • A happy customer is a potential advocate and an influencer. An unhappy customer is even more powerful – one survey of “customer rage” found that 85% of unhappy customers share their experiences with others. If you don’t have a good story to tell, there’s nothing pleasant to buzz about.

  • Give your customers a voice

  • Make it easy for customers to recommend your product or service. Facilitate communication. Establish user groups, fan clubs, message boards – anything that encourages positive conversation about your business.

  • Keep it honest

  • Good word-of-mouth marketing is honest, transparent and real. Stealth marketing, “shilling” and spam tactics are unethical and should be avoided at all costs!

    Photo by MSDesign.

    About these ads

    Originally posted by Rich Whittle on February 28, 2007 in Ideas.


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