Blogging Moms Spread the Word
Kristin Edelhauser at Entrepreneur Daily:
If you’re looking for a cheaper, faster way to market your product, why not tap into the increasing number of blogging moms? Overall, as a hot demographic, moms spend more than $2 trillion a year, so they definitely have the purchasing power. BlogHer counts more than 400 family and mom-related blogs right now, and growing. “Moms are the ultimate internet networkers, “said Debra Aho Williamson, senior analyst at eMarketer.com. They pass along shopping tips and product picks in the ideal word-of-mouth network.
Blog-ad firm Blogads reported that the average consumer on mommy blogs is a 29-year-old female with an average income of $70,000 a year, who spends four hours a week tapping into these blogs–basically, she’s a marketer’s dream consumer.
The media is taking notice of the products moms are chatting about. In fact, the Cool Mom Picks blog written by Kristen Chase and Liz Gumbinner, says at least four rather obscure companies they’ve written about have gotten spreads in Real Simple magazine.
Photo by ladpw.org.
L J Laubenheimer on March 5th, 2007 3:10 pm
Hey, jerks! When will you realize that sites like BlogHer are not about “mommy” bloggers, but about women bloggers!! “Mommy bloggers” (a trite category, at best) are a subset (and an overhyped one at that), of women bloggers.
Pull your head out of your stereotypes, please. Even women with kids don’t usually define themselves by their parental status (unless they have no life.)
If you want to market to me, and my female blogger compatriots, you’d better NOT assume we live in diaper, toy, and child development land. The women without kids are the ones with the disposable incomes, after all!
Elisa Camahort on March 5th, 2007 8:16 pm
Unfortunately the Entrepreneur article cited an erroneous stat about BlogHer that they got from AdAge. I was able to contact AdAge and get the online article corrected, but unfortunately I could neither comment on nor email to the Entrepreneur blog/blogger.
Anyway, out of the more than 7,500 blogs that women bloggers have listed at Blogher, over 1,660 self-categorize in the Mommy & Family category.
So, the number is bigger than reported, but also to LJ’s point, a large majority of women bloggers do not self-identify as parenting bloggers (even if they have kids.)
Moms indeed have lots of purchasing power, but so do women in general, particularly women online.
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