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eBay Upgrading Features To Be More User Friendly

eBay is tweaking and upgrading features on item listing pages, hoping to make it easier for buyers to find information. One existing feature getting revised is the “Add to Watch List.” Using the Add to Watch List is important for sellers because once buyers sign into eBay, they are reminded of their “watched item listing” every time they view their personalized eBay pages.

It looks like eBay is taking a cue from basic e-commerce Web site design guides as they have added a second “Watch This Item” button to the bottom of each item page. This means interested buyers no longer have to scroll back to the top of long item pages to click the button.

eBay Watch: Mapping Sales Boosts Bottom Line

   

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