U.S. Internet advertising surged 34 percent last year, reaching a record high, as companies moved more spending on marketing and promotion into new media, according to data released on Wednesday.
The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo Inc. and Google Inc., which are attracting more money from marketers hoping to reach consumers who are spending more of their media time on the Internet.
“Results for 2006 confirm a very healthy environment for online advertising,” David Silverman, a partner at PricewaterhouseCoopers, said in a statement. “All signs point to a steady increase in the level of spend by traditional advertisers that are using online advertising as an important part of their media mix.”
Photo by MSDesign.
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