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Are Skype’s New Products All about Revenue?
In a move that says more about the revenue potential of its core business than any numbers reported to date, Skype announced the launch of two new products that have little to do with the core service and are already widely available elsewhere: local product reviews and a monetize-yourself expert network directory.
This strategy, of course, mimics the one that resulted in eBay buying Skype in the first place (“Core business decelerating? Quick, acquire a fast-growing company in a completely unrelated business and then think of a way to explain it!”). Just because there is precedent for this strategy doesn’t mean it’s a good one.
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