EBay’s still king of the online shopping ring, and then some, according to numbers released by Hitwise. Amazon, Wal-Mart, Craigslist, and Target combined can’t match the grip the incumbent online auction powerhouse holds on the online shopping public.
In February, eBay.com attracted 18.5 percent of all visits in Hitwise’s Shopping and Classifieds categories, followed by eBayMotors, racking up another 3.5 percent. The shellacking would be dramatic enough if it stopped there. But it doesn’t. Number nine on the list is eBay’s Half.com with 0.64 percent.
Calculators ready, that’s nearly 23 percent of online shoppers browsing around at one store. Not to sound stupid or anything, but eBay is the Wal-Mart of the Web. Wal-Mart, by the way, pulled in just 1.8 percent of that traffic, putting the big-box run-everybody-outta-town superstore in fourth place online.