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Niche Biz: Balsam Fir
Unusual Business Ideas That Work:
Wendy Newmeyer started her foray into the balsam business by selling the cut branches of the balsam fir trees for a local incense factory.
Quite coincidentally, she had read in a book that Native Americans used balsam trees as herb for many different home remedies. With her long-standing interests in herbs “that got me excited into thinking about balsams in a different way,� said Wendy. She became a supplier to the incense factory, which used her balsam fir boughs to stuff souvenir pillows.
Through the years Wendy has experimented with trade shows, catalogue sales, the QVC home shopping network, and many other avenues to showcase her products.
She recently set-up a web site, to widen her market reach and take a dip on Internet retailing. Her worldwide outlets now exceed 4,400 stores and her employees have increased to 12. Sales of Maine Balsam Fir Products have reached well over $500,000 per year.
Photo by bbg.org.
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