Got A Business Blog?
Q: I run a simple vitamin shop in my hometown and I already have a Web site. I’m curious – how would starting a blog help me?
A: It’s great that you already have a Web site going, but that’s just the beginning. As you know, your Web site exists to promote your business. Whether you sell your vitamins online or not, your Web site should be creating new customers for you.
Advertising your Web site on search engines such as Google and MSN can be effective at bringing in new traffic to your Web site, but these services can be very expensive and do nothing to encourage repeat traffic.
Once new visitors arrive at your site, it should accomplish two primary goals:
1. Hold the visitor’s interest long enough to poke around.
2. Encourage visitors to come back.
A blog is a great way to accomplish both of these goals, says J.S. McDougall, author of “Start Your Own Blogging Business”.
No matter what your business is selling, it is inherently part of a community of people who share similar interests.
Photo by thesaint.
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