When a celebrity gives birth, a Plainfield mother immediately swings into action.
Phyllis Pometta creates "Baby Swags" gift baskets for the new celebrity mothers. The baskets are filled with gifts made by stay-at-home, work-at-home moms.
Pometta then searches out the celebrity's "people" to find out where to send the big colorful straw baskets filled with homemade items like decorated pillows, bibs, thank you notes imprinted with the baby's name, blankets, diaper bags and burp cloths.
It's all a marketing ploy to help at-home moms get their products noticed and stir up some more business through Pometta's own Internet marketing company called Baby Swags.
The name is a play on words, since many celebrities attending the annual Academy Awards event receive gift bags filled with pricey goodies, called swag bags.