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'Mamapreneurs' Ignite a Baby-Biz Boom
While many a new mom struggles to meet all of the demands in her life and feels that some days a mere shower is a luxury, another breed decides that, between feedings, changings and naps, it’s time to start a business.So they become a mamapreneur, blending parenthood with entrepreneurship, usually by creating a baby- or child-centric business or product. The phenomenon is exploding all over the country, coinciding with a demand for stylish children’s gear and a wave of older first-time parents who have more disposable income to spend on their kids.
Many a mamapreneur has never owned or run a business before, but applies her former job skills while learning the rest on the job. They often rely on word of mouth through the mama grapevine to get exposure.
No one knows the number of mamapreneurs out there, but one-woman businesses — which many moms fall into — grew at twice the rate of all other businesses between 1997 and 2004, according to the Center for Women’s Business Research.
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