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Just Surviving Isn’t Enough
It’s not good enough to want to survive, your goal should be to excel. This is something I’ve dealt with personally – a company that survived but could never get beyond that.Most of the time, surviving is better than dying, and if your business survived through the dot com crash or a recession or some similarly difficult time that’s something to be proud of – many, many companies didn’t make it. But the problem comes when you remain in survival mode even when the danger of dying is behind you.
You’re either growing or your dying. Trying to tread water is the fastest way to drown a business.
Photo by Pandiyan.
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David on March 31st, 2007 1:05 am
I couldn’t agree more. you have to be constantly looking forward and aways evolving. This is more and more relevant as more businesses go online and with the speed that technology changes.
What worked a year ago may very well not work today, so it’s best to stay on top rather that constantly trying to catch up.
Keep up the good work.
David
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