Patrons at select pubs and restaurants in Israel, France and Australia no longer need to worry about change for the jukebox or bugging a dj to play their favourite tunes–they can queue up their music choices via text message from their cellphones.
Customers simply select from a menu of available tunes–which may be promoted on menus, coasters or other collateral throughout an establishment–and send in their requests via SMS for a small fee. The service plays their requests over the in-house speakers and can even complement the music with videos, or promotions to download ringtones. Once a customer has sent a request, he or she can also access the full library of available songs.
The concept is fun and interactive for customers, which can mean longer stays and return business for bar owners, who can also avoid the hassle of guessing (sometimes wrongly) what music their patrons might like to hear. They also can take advantage of SMS messaging to promote their own events to customers who have used the service.
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