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Marketing To Empty Nesters
Sara Lee plans to target baby boomers who are becoming empty nesters with a line of frozen pies called Simple Sweets.
The pies are about six inches in diameter and are intended to cut down or eliminate leftovers. Empty nesters “told us they love everything about the pie experience [except] the leftovers.”
Empty nesters comprise 47.4% of the U.S. population and account for 40% of food and drink consumption, per a 2005 study from Mintel, Chicago.
Photo by Sara Lee.
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