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Sher-Lee’s kids were intrigued by the idea of receiving mail but, unfortunately, they almost never received any. Inspired by their interest, Sherri-Lee formulated a business that would deliver postcards to those kids who loved to receive mail.
Facebook Fan Pages are changing marketing for the better. Watch this video and find out how.
Sara Lee plans to target baby boomers who are becoming empty nesters with a line of frozen pies called Simple Sweets.
The pies are about six inches in diameter and are intended to cut down or eliminate leftovers. Empty nesters “told us they love everything about the pie experience [except] the leftovers.”
Empty nesters comprise 47.4% of the U.S. population and account for 40% of food and drink consumption, per a 2005 study from Mintel, Chicago.
Photo by Sara Lee.
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