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PayPal Entices Small Business
PayPal has launched a product aimed at helping small and medium businesses accept online payments securely and cost-effectively.
The Website Payments Pro product is the first non-hosted payment suite from PayPal, a subsidiary of online auction giant eBay. It includes Express Checkout, Direct Payment API and Virtual Terminal functions, so firms can let shoppers choose how to pay for their purchases.
The Direct Payment API lets businesses accept credit or debit card payments. Buyers enter card details directly on the business’s own website and payments are processed through PayPal.
Customers can also pay for their goods using PayPal’s Express Checkout, removing the need to re-enter billing or delivery information with every purchase. Buyers can use any major credit or debit card, Banka account or PayPal account balance.
Companies can include their own branding on the checkout process web pages and can direct buyers back to their websites to continue shopping after payments are completed.
Photo by LotusHead.
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Alison Green on April 4th, 2007 8:34 am
Are there a lot of problems that come with middle man credit card payments? I’ve heard accepting credit cards for a small business can be more of a hassle than it is worth.
FranchiseBrief.com on April 4th, 2007 11:19 am
That is GREAT! Instead of going through a shady 3rd party CC processor, I’d rather go with Paypal!
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