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Webkinz Unleash Next Big Craze


St. Petersburg Times:

So, who’s busting the popularity charts in the Easter Bunny’s basket?

Not the decorated eggs, the spring sweets or stuffed rabbits, according to area retailers.

You win if you guessed Webkinz, those fuzzy, plush pets with a virtual presence.

Since January, the Dalmatians, the koalas, the gray and white cats and their cousins have been flying off the shelves.

There are about 50 Webkinz now, including retirees Cheeky Cat and Cheeky Dog, which are going for more than $200 each on eBay and Amazon.com. Each Webkinz comes with a tag and a secret code that allows owners to register on the Webkinz World Web site and raise them virtually. Canada-based manufacturer Ganz told Network World that it has sold more than 1-million Webkinz.

Some retailers say the toys are close to surpassing the legendary popularity of Beanie Babies and Cabbage Patch dolls.

Photo by Douglas R. Clifford.

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Comments

  • I lived through both the Cabbage Patch and the Beanie Babies craze myself and I think these foolish Webkinz are going to blow them out of the water.

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