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Niche Biz: Spiritual Perfume
The world’s first spiritual perfume – Virtue – was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.
“We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself,� explains Rick Larimore, IBI’s chief executive officer. “Creating Virtue has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices.�
Virtue’s subtle blend includes top notes of apricot, pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard.
Several ingredients cost up to $4,500 per kilogram, making Virtue a truly precious mixture of oils. It is available in a 1.7-fluid ounce French bottle and over cap, with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed. Virtue is available only via the Internet at Virtueperfume.com.
Photo by IBI.
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Jeff Chavez on April 6th, 2007 1:57 pm
This should be a good niche product for the Christian or spiritual marketplace. With the right marketing message and promotion, it could do very well.
Jeff
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