Niche Biz: Spiritual Perfume
The world’s first spiritual perfume – Virtue – was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.
“We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself,� explains Rick Larimore, IBI’s chief executive officer. “Creating Virtue has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices.�
Virtue’s subtle blend includes top notes of apricot, pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard.
Several ingredients cost up to $4,500 per kilogram, making Virtue a truly precious mixture of oils. It is available in a 1.7-fluid ounce French bottle and over cap, with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed. Virtue is available only via the Internet at Virtueperfume.com.
Photo by IBI.
Jeff Chavez on April 6th, 2007 1:57 pm
This should be a good niche product for the Christian or spiritual marketplace. With the right marketing message and promotion, it could do very well.
Jeff
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