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Finding Advertisers for Your Blog
- Show them what they’re buying.
- Traffic is a Powerful Motivator.
- Collect Demographics.
- Start with Small Advertisers.
- Put together an Advertiser Pack.
- Sell the Niche Angle.
Darren touches on some good points, but I have two things to add:
The first, and most important, in my opinion is to have an actual “Advertise Here” link in a prominent position above the fold. Sometimes its hard to tell whether or not a site, especially a blog, accepts advertising. I try to make things as obvious as possible.
The second is to have a prewritten sales letter that you use to followup with potential advertisers. When I get an email about advertising, I can immediately followup with either the generic email. If the prospect has asked some unique questions, I can quickly customize the email to answer their questions.
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Michael on July 10th, 2007 9:32 am
Great post. Thanks for the info.
Tony on November 6th, 2009 11:52 am
Interesting. It’s always nice to have tools to use.
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