China Daily:


The network of Olympic franchise outlets is to nearly triple throughout China this year as BOCOG recruits more distributors to sell Olympic licensed products.

The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) expects to increase its franchise network to 2,000 by the end of this year, up from the current 700 outlets, Tang Yonghong, chief of the Games’ licensing and marketing division, said in Beijing yesterday.

BOCOG has also cut the price of Olympic licensed products by 6 to 8 percent from earlier this year.

The mascot Fuwa and other products, like everything else related to the Beijing Olympics, are becoming increasingly sought-after by both business and the public.

Sales of Beijing Olympics licensed products have already surpassed half of the total goal volume, according to Tang. Sales in the two years before the Olympics normally account for about 20 percent of the total, Tang said, citing the experience of both the Athens and Sydney Games.

Tang did not give details for the Beijing Olympics’ expected total sales volume, but he said it could be huge. “The current sales will be only a tiny part of the total sales volume,” said Tang.

When the Games are held in 2008 there will be nearly 10,000 Olympic retail outlets, Tang said.

To further expand its network, BOCOG will allow retailers to recruit more regional distributors to sell the products from this year.

Originally posted by Dane Carlson on April 11, 2007 in Franchise Site.


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