CertaPro Painters is creating a new portrait of the type of franchisee it wants to attract to North Americaâ€™s largest painting company.
Instead of attracting prospective franchisees who may have been schooled in the trade of painting, CertaPro wants men and women schooled in the art of business who want to tap into a paint contracting industry that CertaPro Painters President and CEO Charlie Chase describes as the largest untapped business sector in North America.
While the maintenance side of painting ensures recurring business and a comfortable existence, CertaProâ€™s new breed of franchisees are being recruited to develop large-scale, regional painting companies instead of smaller regional businesses.
‘Before we were going after people who wanted to run painting businesses. Now weâ€™re looking for people who want to run large, well-staffed business operations built around our brand as the Brand of Certainty,’ said Chase, whose company has built a customer referral rate that exceeds 95 percent.
Providing superior interior, exterior and special painting services, CertaPro is the only large-scale, full-time, franchised commercial and residential painting business in the home improvement industry. CertaPro has 223 franchise owners and 260 locations in all 50 states and every Canadian province along with Guatemala, Costa Rica, Panama, Portugal and the Dominican Republic. More.
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