PayPal Targets Googles Market Through Yahoo
Having watched Google Checkout add lots of little blue shopping cart symbols to AdWords listings, PayPal obviously decided that was a great idea, and tapped Yahoo to help them out.
Yahoos so excited with their partnership that theyve announced it twice. And why not? Its a win for both Yahoo and PayPal.
PayPal gets a channel to display merchants that offer PayPal payment options – which will no doubt help increase awareness of PayPal and hence consumer use.
PayPal Buttons to Appear on Yahoo Sponsored Search
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