Entrepreneur Hooked On Lure Of Tackle

April 20, 2007 by Rich | 0 Comments
In Niche, Startup, Success


The Patriot Ledger:

Larry Wentworth has yet to hook his trophy fish, a 40-pound striped bass. But he vows that when he does, it will be with one of his hand-made wooden lures.

In the meantime, the 42-year-old owner of BigFish Bait Co. is catching anglers. From his workshop at his Hanover home, Wentworth crafts half a dozen varieties of lures and paints them in 12 colors.

Four years ago, equipped with a lathe, sand paper and instructions from an online forum, Wentworth began crafting metal-lipped swimming lures and surface skimmers from Alaskan yellow cedar. Since then, production has taken over his garage and basement.

Wentworth sold his first lure in August of 2005 and started BigFish Bait Co. six months later. Last year, three local bait and tackle shops carried his lures, and at least three more have placed orders for the coming season.

Photo by Gary Higgins/The Patriot Ledger.

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