Women Don’t Click With Internet Videos
Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace.
About 97 million women in the United States will use the Internet this year compared with 91 million men, according to a study by eMarketer.
But the report also says only 66 percent of those women are watching videos online compared to 78 percent of men.
“Men are more visual than women, who tend to communicate in writing and or in words,” said Debra Aho Williamson, senior analyst with eMarketer and the author of the report.
She said at first she was shocked at the disparity between the sexes because women tend to watch more television. But she argues men are generally ahead of the technology trend.
“Women are more likely to use the Internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do,” Williamson said.
“Men are more likely to use the Internet to have fun. And a lot of what you see on youtube.com is silly, time-saving kinds of things that maybe women don’t feel they have the time for, or don’t want to have the time for.”
Photo by sean dreilinger.
No comments yet.
Leave a Reply