Marketing to Moms
For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book “Trillion Dollar Moms”, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing to soccer moms, you’re missing two-thirds of the mom market.
Here are some tips for appealing to this key demographic:
1. Focus on networks. Virtually all new moms join some sort of play group or support group, so it’s wise to get your message across to these members.
2. Embrace technology. Never before have so many moms researched a product or service online.
3. Offer education. Offer valuable content that moms can reference as a way to bring them to your site.
4. Save them time. Focus on the time savings benefits of your product or service, and it’ll score points with moms.
5. Get to the point. Tied to lack of time, moms want marketing that gets to the point.
6. Market to the individual. Yes, we’re all moms, but we’re also different.
Photo by MSDesign.
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