eBay’s Long Term Potential More Diverse

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With such large markets available for eBay’s new businesses, it is not difficult to imagine a future in which eBay’s auction business no longer dominates the company. eBay sees that long-term potential, though company executives underscore that a chief objective is to “reinvigorate” the core business.

In its television ads, eBay (Nasdaq: EBAY)
describes itself as the place to get “it,” whatever it may be. The
company deliberately leaves “it” undefined to emphasize the immense
variety of goods available for auction on its site. “It” is anything a
consumer can imagine. However, as eBay expands into myriad new
businesses — from telecommunications to social networking — some
investors are puzzling over what it (eBay) is becoming.

Since shelling out US$1.5 billion in 2002 to acquire online payment processor PayPal, eBay has aggressively expanded into areas well beyond its core business of charging people fees to auction off goods via the Internet.