Imagine this. Some large brand companies believe that 99% of the items sold under their names on Ebay (NASDAQ: EBAY) are counterfeit. Louis Vuitton and Christian Dior are suing the online auction company to try to get fake versions of their products off Ebay’s site.According to the FT; “One designer clothing and accessories brand said it had seen the number of fakes using its brand name on Ebay rise dramatically in the past year, from 16,400 in 2005 to 20,827 in 2006.”It puts Ebay in a bit of a bind. It can try to police fakes on its websites but with hundreds of thousands if not millions of counterfeits that would be almost impossible. It could take some of the offenders to court and make examples of them.
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