A closely held tech firm with some impressive financial backing is hoping to piggyback on the success of YouTube and other online video sites with a new, inexpensive camcorder geared to older consumers who may not be as tech-savvy as their kids.
Pure Digital, which makes disposable cameras sold in drugstores, is launching a new pocket-sized camcorder called Flip Video on Tuesday. The product, which will be available at Target, Costco, Best Buy and on Amazon.com, comes with a USB arm to connect to a personal computer or Mac.
Jonathan Kaplan, CEO of San Francisco-based Pure Digital, said the company hopes to make it easier for people to record and share video online. To that end, the camcorder comes with built-in software that makes it easy for people to upload their videos onto Google-owned YouTube or Grouper, an online video site owned by Sony.